Read about the experience of Cornish food producers interaction with Tesco here, proving once again that in terms of food-miles-madness ‘every little helps’. The Guardian reports on how Gingsters (Cornish pasty-makers) can’t interact with the supermarkets without engaging in a round-trip around England. Eeven if they’re being delivered to the Tesco nect door they go on a mandatory journey of 250 miles to then be shipped back to where they came from.

Ginsters’ favourite slogans is “Keeping it local.” All of its beef is British and 65% comes from Jaspers, whose abattoir is five miles from Callington. Ginsters sources about 70% of its vegetables from Cornwall, many from Hay Farm at Antony, 18 miles away.

Tim Lang, the professor of food policy at City University London, who coined the phrase “food miles”, said: “At one level it’s completely absurd but it is alas the reality of modern logistics, which is based on cheap oil, the motorway system and mass production. If people don’t like it they are going to have to be prepared to pay more for a more sustainable system of logistics.”

Andrew Sims, policy director of the new economics foundation thinktank, said: “We do not pay the real environmental price for producing and transporting goods. It is economically inefficient and a market failure.

“To learn that Cornish goods are being taken on tours of Britain to end up being sold in branches of Tesco right next door to where they were made tells us that, for all the claims of being green, UK plc has a very long way to go to become environmentally efficient and responsible. It would be funny were it not for the sad waste of resources.”