This all sounds reasonable, of course the problem is when you look at what is actually happening.
Eat Seasonably writes: “”We’ve launched a nationwide campaign to help you enjoy fruit and veg at its seasonal best. Eat Seasonably is backed by major supermarkets and small market stall-holders alike, as well as cafes, pubs, restaurants and some of the nation’s favourite charities. Top chefs and leading food organisations are also on board.”
It will be interesting what ‘major supermarkets’ ACTUALLY do. It would be great for this to be a success but often there’s a lot of hype and very little action. We are still awash with imports and still addicted to a completely non-seasonal menu/shopping experience. Evidence of actual seasonality by photo or email welcome to email@example.com Is your supermarket providing you with local seasonal food?