es-logo-1This all sounds reasonable, of course the problem is when you look at what is actually happening.
Eat Seasonably writes: “”We’ve launched a nationwide campaign to help you enjoy fruit and veg at its seasonal best. Eat Seasonably is backed by major supermarkets and small market stall-holders alike, as well as cafes, pubs, restaurants and some of the nation’s favourite charities. Top chefs and leading food organisations are also on board.”

It will be interesting what ‘major supermarkets’ ACTUALLY do. It would be great for this to be a success but often there’s a lot of hype and very little action. We are still awash with imports and still addicted to a completely non-seasonal menu/shopping experience. Evidence of actual seasonality by photo or email welcome to Is your supermarket providing you with local seasonal food?

One Comment
  • mangocheeks June 14, 2009 at 14:51

    I live in the West of Scotland and have struggled to find flavourful and local vegetables in season from supermarkets, it was one of the reasons I decided to get myself an allotment. Growing fruit and veg over the past three years has given me a geater appeciation of seasonal food, it is something I would like my family and other people to be aware of, and not accept the strawberry 12 months of the year.

    I will check out my local supermarket in the next few days and email you whether or not it is providing seasonal food.