cocacolaI always liked the strangely comforting idea of Innocent Smoothie, an expensive way to get healthy and feel good about yourself. Though know their attempts to define themselves as an ethical business look ridiculous having sold out to Coca Cola. Richard Reed was on the radio the other day explaining why it was necessary to ‘capture the European Smoothie market’. Huh? Run that by me again? It’s more grow or die stuff. For a brief resume of the problems with Coca Cola go here or here or here.