As Hugh Fearnley Whittingstall has written:
‘Shopping and cooking seasonally is not a high-minded duty or a restrictive chore but a liberating pleasure. The downside of the modern food culture of infinite year-round choice is a kind of options paralysis – there’s so much on offer that you don’t know where to start. Understanding the seasons frees you from this ball and chain. In a world where the production and marketing of food have gone mad, seasonality is sanity. It implies freshness, good taste and even good health. And it offers the best and quickest solution to the never-ending question, what shall I cook today?’
I notice also that Jamie Oliver has bitten the hand that feeds… “Oliver has launched a withering attack on supermarkets – including Sainsbury’s, which pays him £1.2 million a year for endorsements – for failing to turn up to a debate on factory farming. In Jamie’s Fowl Dinners, he highlighted how some supermarkets pay farmers as little as 3p for a chicken. He invited the big four supermarkets, Asda, Tesco, Morrisons and Sainsbury’s, to speak in a debate on farming methods, but they all refused.” from The Scotsman.